Welcome to The Jeremy Hanson Podcast / Optimized Entrepreneur!
Optimized Entrepreneur / Jeremy Hanson
Optimized Entrepreneur / Jeremy Hanson
Optimized Entrepreneur with Jeremy Hanson is an entrepreneurship podcast for small business owners and service business owners who refuse to sacrifice marriage, family, health, or peace of mind just to grow a company. Your business should create an incredible life—not steal it. Hosted by Jeremy Hanson, a 30-year entrepreneur who built his life through service businesses, stayed married, and raised 13 awesome kids. This is real-world business advice from someone who has made payroll and still chose to be a husband and a father. Tuesdays are Unleashed Entrepreneur: small business strategy for service businesses—operations, systems, customers, leadership, and growth. Thursdays cover the side most business podcasts skip: marriage, parenting, work-life balance, anxiety, identity, and how to build a company that serves your life instead of controlling it. Learn how to grow a profitable small business, stay married while you scale, raise strong awesome kids, lead under pressure, manage entrepreneur anxiety, and create systems that give you freedom—not more stress. No hype. No influencer tactics. Just proven strategies for business owners who want ownership of their income and their life. New episodes every Tuesday and Thursday. Get the Built Different newsletter and more at optimized1.com and jeremyhanson.pro. entrepreneurship podcast, small business podcast, service business, business owner, leadership, marriage, parenting, work life balance, entrepreneur mindset, blue collar entrepreneurship

Optimized Entrepreneur / Jeremy Hanson

Recent Episodes

Sept. 1, 2026

OPTIMIZED ENTREPRENEUR THE INFRASTRUCTURE BOOM

There is a survey stake in a field within a hundred miles of your business right now, and eighteen months from now it will be a substation, a battery plant, or a data center the size of forty football fields. The permit is public. The rezoning hearing is public. The utility capital plan is published every year. Almost nobody in the trades reads any of it, and that gap is the entire opportunity in this episode.Jeremy Hanson breaks down the largest rotation of capital back into the physical world
Sept. 1, 2026

The Cheaper Marketing Gets, the More Expensive Good Marketing Becomes

AI is making marketing faster, easier, and cheaper than ever. But that doesn't mean great marketing is becoming cheaper.It's actually becoming more expensive.As AI-generated emails, ads, social posts, videos, and sales messages flood the market, attention becomes harder to earn and trust becomes more valuable. When everyone can create a thousand pieces of content at almost no cost, simply creating more isn't an advantage anymore.In this episode of Optimized Entrepreneur, Jeremy Hanson explains w
Aug. 27, 2026

THE LAST TEN SUMMERS Optimized Entrepreneur

THE LAST TEN SUMMERS Optimized Entrepreneur with Jeremy HansonMost conversations about work-life balance stay comfortable because they stay vague. This one doesn't. In The Last Ten Summers, Jeremy Hanson takes the oldest question in entrepreneurship — how much of your life is the business allowed to have — and reduces it to a number you can count on your fingers. Take the age of your youngest child. Count forward ten years. Somewhere inside that window is the last summer your kid wakes up wantin
Aug. 25, 2026

OPTIMIZED ENTREPRENEUR Words Talk - Numbers Scream

Every business owner is a professional narrator. You sell the next job before the last one is finished. You tell the bank a version of the future. You tell your spouse this season is almost over. And somewhere in all that talking, the story becomes the operating system and you stop looking at the scoreboard. Jeremy Hanson makes the case that when your words and your numbers disagree, the numbers are right every time. Words talk. Numbers scream. He opens with a conversation he keeps having with
Aug. 18, 2026

Don't Miss Your Life How to Live in the Moment Before the Moments Are Gone

You can spend your entire life building a better future and accidentally miss the life you're living right now. Jeremy Hanson on presence, attention, and the ordinary moments you don't recognize until they're memories.The episode opens on an old hard drive. Jeremy went looking for footage and found a forgotten clip — a camera someone left running on a counter, recording a room where nothing was happening. Kids at the table. Somebody cooking. A dog crossing the frame twice. And about two minutes
Aug. 18, 2026

The Cost of Being Too Good at What You Do

The Cost of Being Too Good at What You Do: When Your Strength Becomes Your Company's Weakness. There is a compliment entrepreneurs love hearing: I don't know what we'd do without you. Jeremy Hanson explains why it might be the most expensive sentence...

Recent Blog Posts

Jan. 9, 2026

2026: The Year of the Service Entrepreneur

2026: The Year of the Service Entrepreneur Are you ready to seize a once-in-a-decade opportunity? The data is clear: 2026 is shaping up to be an extraordinary year for service entrepreneurs. In this blog post, we'll dive deep into the numbers and t…

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